WHAT? The eponymous label from daughter of Lucian Freud, great grand-daughter of Sigmund Freud and killer curator of cool.
I would never start one of these off by defining anyone, especially an incredible woman by her paternal linegae but shall make one exception here, but please know my adoration for Bella and her clobber go far, far beyond her ancestry. For me Bella is a badge of honour for those of us in the know and I don’t mean that in a superficial way at all.
The lure and label love lies in her subtle references that boldly blazen her merino knits – Transference, LION, Ginsberg is God. Owning one of her sweaters feels like being part of a really fucking cool secret girl club, one with gin and one in which fellow members, upon spotting you and your BF slow down to nod while passing you in the street as if you are both driving the same classic car (a Ford Capri in my mind – a car so cool not everyone can see it).
Bella and I were meant to be, after she quit school at 16 she went to work for Vivienne Westwood and Malcolm McLaren in their Kings Road store which I think at the time would have been Seditionaries (post- SEX) – getting to hang out with the likes of Chrissie Hynde, Sid Vicious and Jordan, who features in her AW15 ‘Rockers’ collection.
Bella’s now 24-year-old brand roots its character and charm in a very British sense of cool – rock n’ roll attitude with an understated sense of occasion and references that act as knitted winks to those watching.Bella’s collections, capsule, considered and concise are about personal style rather than the tidal like dictating trends. “Clothes are only interesting because of the person in them. Style is to do with the person” Bella Freud, Vogue Festival, 2014.
I think Bella helps us portray our person by weaving in art, psychology, music and more through her clothes – like wearing a band t-shirt or quoting errr.. Satre.Wearing BF is the exact same high I get from listening to music. If I have one of those days when I need some extra kick ass I put on my Bella and plug in some Wu-Tang or whatever. Working in PR some sort of kick ass is often required as much as coffee (killer clichés alert), however put some BF on my back and I almost feel like I have my shit together, almost. Now I just need to find a Bella sweater for every day of the week.